Aetna Rolls Out Major Apple Watch Health Initiative

Health insurance provider Aetna has announced that it will subsidize the cost of an Apple Watch for some of its customers. Employers that offer Aetna health insurance policies will decide if they want to offer the Apple Watch program to their employees. The program offers monthly payroll deductions to make covering the remaining cost easier. In addition, Aetna will provide Apple Watch at no cost to its own nearly 50,000 employees that participate in the company’s wellness reimbursement program, to encourage them to live more productive, healthy lives.


Aetna reports that they are also planning several iOS-exclusive health initiatives, starting with deeply integrated health apps for iPhone, iPad and Apple Watch that will significantly improve the ability of consumers to manage their health and increase healthy outcomes.

Aetna’s iOS-exclusive health apps should be available in early 2017 and include:
will aim to simplify the healthcare process through a number of features, including:

  • A care management and wellness app, to help guide consumers through health events like a new diagnosis or prescription medication with user-driven support from nurses and people with similar conditions.
  • A medication adherence app, to help consumers remember to take their medications, easily order refills and connect with their doctor if they need a different treatment through their Apple Watch or iPhone.
  • Integration with Apple Wallet, allowing consumers to check their deductible and pay a bill.
  • Personalized health plan on-boarding, information, messaging and decision support to help Aetna members understand and make the most of their benefits.

For more information see:


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